Run Your Business Like a Software Company: Customer Acquisition Costs (CAC)

A New Series for Substack Writers, Business Owners, Solopreneurs, and Creatives to View Their Businesses Differently & Make Better Data Driven Decisions.

Welcome to a new series for paid subscribers: Run Your Business Like a Software Company. Each week, we’ll dive into key financial metrics that tech companies rely on— metrics that can help any business owner make more informed decisions. Whether you’re a solopreneur, freelancer, business coach, Substack writer, or founder, applying these insights can unlock new ways to align your business with your desired lifestyle.