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Monetizing Your Substack: The $100K Revenue Breakdown

Monetizing Your Substack: The $100K Revenue Breakdown

How to Forecast Your Substack Revenue in 2025

Lauren Parla's avatar
Lauren Parla
Feb 24, 2025
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The Creative CFO
The Creative CFO
Monetizing Your Substack: The $100K Revenue Breakdown
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If your goal is to monetize your Substack in 2025, congratulations!

As someone who worked as a Head of Finance for over a decade, I can’t help but reverse-engineer income goals—it’s how I make them feel less lofty and more attainable. Here’s how I would break down a $100K annual revenue goal for Substack.

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Photo by Fabian Blank on Unsplash

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